WanGo's double-sided ultra-thin screen "falls from the sky" Shanghai Hongqiao Airport adds new vitality to retail!

Wanguo Electric

Release time: 08-14

Recently, the double-sided hanging screen of the Yiyilan 3C digital brand store at Shanghai Hongqiao Airport has caused many topics. Different from the display screens that appeared in shopping malls in the past, its thin and technological appearance is refreshing. Clear and delicate picture quality, bright and full colors, hanging crystal glass frame installation design, just like a bright tulle falling from the sky. The fashionable styling full of trendy atmosphere and artistic sense has opened up a unique new style.

　　Hongqiao is located in the core area of ​​the Central Business District of Shanghai, China. As a high-end shopping mall in a first-tier city, Hongqiao gathers internationally renowned brands such as Burberry, Parda, GUCCI, and LV. At the same time, Hongqiao Airport has become a landmark of online celebrity check-in due to its high-grade and high-value features. It targets the elite group to create a trendy lifestyle and a global brand icon. It is recognized as a concentration of fashion trends. A multi-dimensional high-end commercial complex integrating cultural creativity, fashion shopping, leisure and entertainment, and catering consumption.

　　Wanguo Electric, the "double-sided advertising machine" eye-catching

　　In fact, this IWC double-sided indoor ultra-thin LCD screen comes from the leading international commercial display brand-LG Display. The seemingly simple but amazing effect is backed by the innovative and leading technology of the giant companies and the mature and stable process support. Its uniqueness is first shown in the "double-sided display".

　　WanGo's double-sided ultra-thin large screen has stricter technical requirements. Since the screen generates heat, the heat of the double-sided screen is superimposed, which is prone to accumulation effects. Therefore, the double-sided screen needs to be more precise in the ventilation design and production of the structure. At the same time, the double-sided screen is faced with the problem of synchronization rate and compatibility of the content displayed on the two sides, which is also a test for system control. Therefore, double-sided LCD screens are a very rare application for retailers that do not require high screen display requirements. The IWC double-sided screen adopts the IWC video processor, and the single-machine load capacity fully complies with the current industry development law of maximizing the load rate and simpler wiring, laying a good foundation for the subsequent stable operation of the display system and solving the synchronization rate. And compatibility and other difficulties. Relying on innovative technology, IWC has opened up wider commercial application scenarios for IWC double-sided displays, and created a new intelligent display experience for customers. Here, international cutting-edge technologies and international cutting-edge trends blend together, presenting a brand-new future in the digital age.

　　Slim and light, dual screen hanging

　　IWC double-sided display screens are mainly divided into three installation methods: wall-mounted, embedded, and suspended. Compared with the former two, fewer users choose hoisting. Because the hoisting form has higher requirements for the scene, in most cases Will be applied to high-end business scenarios. This double-sided advertising display in Shanghai Hongqiao adopts Wango's leading technology to create an ultra-thin body. The thickness of the double-sided screen is ≤21mm, and the single-sided is as thin as 6mmm; it is light and thin, including the power supply. The screen weight is less than 36kg, which is a burden on the building. Achieve the smallest additional impact; and adopt super-large size; wall-mounted, embedded type can not maximize the advantages of the screen. In addition, taking into account the high-end commercial positioning and aesthetic requirements of Yilan Digital, the indoor ultra-thin high-definition display of the IWC double-sided display adopts a hoisting method, which is stylish and simple, eye-catching, fully conforms to the atmosphere of the mall, and further enhances the quality of the shopping mall. .

　　High-definition display, dazzling

　　In addition to the eye-catching appearance, the IWC ultra-thin double-sided screen has become the focus of customers' attention due to its superior display effect. As an indoor ultra-thin display, its resolution reaches the full screen 1080×1920, and the stable picture display brings a more comfortable viewing experience; at the same time, it has a maximum brightness of up to 420nit, and the picture is clear and eye-catching in a commercial environment, achieving perfect vision The display effect will help the overall upgrade of the city’s commercial quality of life.

　　Continuous transformation, new changes in demand

　　At present, China is in a period of new retail transformation. The large display screen is used as the carrier, and the latest technologies such as artificial intelligence, big data, VR, and information release will be superimposed to effectively improve the shopping experience of consumers and more accurately distribute information based on consumer needs. , To bring new business opportunities to retailers, and to create an incremental market for commercial displays.

　　According to calculations by relevant departments, the market size of my country’s new retail industry is estimated to reach 1.8 trillion in 2022, with an average annual compound growth rate of 115%. It is inevitable that there will be new sales plans, new businesses and consumer relations, and new supplies. The chain process and industry changes, and the leading role of the leading company in this process is crucial. With leading enterprises as the "head goose", the entire industrial chain can be accelerated to reshape and improve. As a domestic display giant, Wanguo Electric has taken the lead in applying more advanced ultra-thin double-sided displays in business scenarios, which not only reflects the broad application prospects of ultra-high-definition double-sided display products in the future, but is also important for Wanguo Electric to explore the ecological path of new scenes. Signal.

　　This time, the cooperation between Hongqiao Yilan Digital and Wanguo Wanguo has opened up the link channel between the new commercial display and the new retail, and successfully proved the compatibility of the new form of commercial display and the new retail revolution, and provided the integration of intelligent technology elements in the business scene. The experimental example also provides an opportunity for more diversified commercial display products to enter the retailer super field. At present, new technologies such as 3D, VR, AR, etc., which are highly popular in the commercial display field, are expected to gradually penetrate retailers and stimulate new vitality in the scene ecology.