LG Display "Nuggets" China's 100 billion commercial display market

China Economic Net

Release time: 20-08-2513:56 Official account of China Economic Net, high-quality creator in the financial field

Economic Daily-China Economic Net, Beijing, August 25. LG Display recently announced that it will provide the world's first transparent OLED display for subway windows in Beijing and Shenzhen. The windows can display all kinds of information to passengers in real time-train operation information, LBS location service information, rail transit transfer information, real-time flight information, road traffic congestion information, weather forecast information, etc.

Transparent OLED uses the self-luminous characteristics of OLED and has the advantage of high transmittance. It has received extensive attention in fields such as autonomous driving, aviation, subway and other mobile travel, smart homes, and smart buildings.

It is understood that the screen provided by LG Display for the Beijing and Shenzhen subways is called "Magic Screen", and the transparency of the product can reach 40%. OLED does not require a backlight, and each pixel emits light. The structural advantage is conducive to achieving high transmittance. Compared with LCD, OLED has the advantages of high transmittance, high pixels, and wide viewing angle.

According to the industry, the application prospect of transparent OLED is broad. At this year's CES exhibition, the transparent OLED window displayed by LG Display has received widespread attention. In the Chinese market, the commercial and dedicated display industries are booming. Xiaomi has just released its first transparent OLED TV a few days ago. Before that, Skyworth demonstrated transparent OLED TV at IFA2019 in Germany.

In addition, LG Display displayed 55-inch transparent OLED on the streamlined wall inside the aircraft cabin at CES this year, giving the narrow and closed space an open feeling, allowing passengers to be in a wide field of vision and refreshing the appearance of the aircraft. Improve the first class class of the aircraft.

In addition, the development potential of transparent OLED in the mobile travel industry such as autonomous vehicles is huge. The transparent OLED display in-car entertainment system will greatly enhance passengers' ride experience and experience differentiated value. The global display industry giant LG Display said that it is actively exploring the Chinese market and exploring the huge potential of the transparent OLED market in the field of autonomous vehicles, aviation, railways, and subways.

According to data from Prescient&Strategic Intelligence, a global market research organization, the market size of transparent display in 2018 was 524 million U.S. dollars. By 2024, the market size will reach 4,933 million U.S. dollars, with an average annual growth rate of 46%.

In the Chinese market, in the past two years, driven by the demand for the Internet of Things, smart society, and consumer upgrades, and with the help of the 5G and 8K digital economic environment, under the tide of display technology innovation centered on large-size OLEDs, commercial displays have exploded and entered a new era. New era.

At the "2020 China Smart Display Global Commercialization Summit" held in early August, a relevant person from the China Electronic Video Industry Association introduced that the commercial and dedicated display industries are developing rapidly. In 2019, China's public information showed that the traditional market scale reached 177.8 billion yuan, surpassing the scale of the consumer TV market. The market size is expected to exceed 300 billion yuan in 2025, which is a blue ocean market. Faced with the huge market space in China, LG Display said that it is actively exploring the Chinese market, exploring the field of autonomous vehicles, aviation, railways, subways and other mobile travel fields, and the development potential of transparent OLEDs in the smart home and high-end retail markets to provide differentiated value. .

It is understood that LG Display is currently the only manufacturer in the world that can mass produce large-size OLED and transparent OLED panels. In addition, LG Display is also developing flexible and transparent OLED products. In 2017, LG Display was the world's first to successfully develop a 77-inch UHD transparent flexible display, which has since established LG Display's leading position in the transparent OLED display industry. With its leading transparent OLED display technology advantages, LG Display leads the autonomous driving, aviation, subway and other mobile travel areas, smart homes, and high-end TV markets, providing the differentiated value of transparent OLEDs.

Source: Economic Daily-China Economic Net