The duty-free shopping mall at Shanghai Hongqiao International Airport has been synonymous with Shanghai Airport for many years as the airport's "frontier". Since 1996, Hongqiao Airport has repeatedly won the "Passenger Talks about Civil Aviation" activity organized by the Chinese civil aviation industry, and ranked first in the airport group with a passenger throughput of over 8 million passengers. Different from traditional commerce, Shanghai Hongqiao Duty Free Mall is positioned as a branded store with modern and futuristic "immersive experience".

For the younger generation of consumers, convenient online shopping cannot always replace the offline shopping experience with a "ceremonial sense". The online celebrity check-in + immersive experience has become the "killer feature" of the current physical commercial stores. Shanghai Hongqiao 3C shopping mall innovatively adopts IWC double-sided advertising machine, 98-inch large-screen multimedia LCD transparent cabinet, with large-screen display as a medium, carousels of creative content and product introduction videos, and in-depth touch with young consumers with new elements and scenes The mind of the reader brings a refreshing experience to people.

Shanghai Hongqiao Airport Yilan Digital Shopping Mall project adopts the latest multi-media transparent display and double-sided advertising machine of IWC double-sided display. The large-screen splicing product has a new breakthrough in structure and capacitance layout, and realizes double-sided display without taking up space. The display video function can display the same picture on both sides and different pictures on one side. The front and back are transparent, which does not affect the indoor lighting and does not block the display of shopping malls. It is perfectly integrated with the surrounding layout of the shopping mall.

At the same time, the product has undergone 7*24 hours of high and low temperature aging, full-color screen and sweep, oblique sweep aging tests to ensure that the display is of reliable quality when it is lit, and it has both high permeability, high energy saving and building safety performance. Through the intelligent signal control system to control the built-in glass, the multimedia dynamic display function can be realized, the ambilight picture emerges instantly, and the bright vision and novel sense firmly grasp the customer's curious eyes and increase the attention At the same time, it also brings more traffic to the store.

When the demand for consumer scenes becomes more personalized and intelligent, in the future, more commercial spaces will be redefined by multimedia IWC double-sided displays, transparent cabinets, and large-screen splicing. In addition to being used in shopping malls, the new material multimedia IWC double-sided display can also be widely used in office buildings, facades of buildings, tourism and entertainment venues, real estate and other fields. It has been put into use in projects such as Qingdao Airport, Haikou Airport, office buildings and subway station entrances and exits. In the future, IWC will set a new benchmark for the transformation and upgrading of many existing buildings, and do a good job in customer service with stable quality and high-quality service.